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How Poor Communication Is Losing You Customers

How Poor Communication Is Losing You Customers

In business terms, there’s nothing worse than a failure to communicate. Whenever you set up a business you had better make sure that your communication is professional and first-class.

You Only Get One Chance

It’s amazing how much time we can spend communicating with others. It’s estimated that the average business person checks and handles e-mail upwards of 20 times per day. One badly positioned email (or call) can make a lasting impression on a would-be client. So ask yourself are you always totally professional when you communicate?

If they have insufficient time to devote to handling communications properly due to all the other tasks that are on their plate, the chances are the answer is no. We should never use a lack of time, or rather a lack of resources, as an excuse when it comes to business professionalism. It needs to be paramount if we are to establish or maintain a reputation in the marketplace.


What Does Communication Mean In Today’s World?

Communication these days means more than just answering e-mails or call.  It can sometimes mean interacting with social media networks which, whether we like it or not, are taking on far more prominence and relevance in our day-to-day lives. Professionalism does not begin and end with the boss, either. You have to set a standard and ensure that others meet it. But what kind of standard are you setting?


Rushing Communications Is a Recipe For Disaster

If you have taken on too much on a day-to-day basis you might find that you shortcut each and every process, just to get by. When you try and shortcut the process of communication you can step on people’s toes, often without realising it. Delegation and outsourcing is the answer here.

When you take on a Virtual Business Manager with prior customer service experience, they can manage your customer communications. Acting as a Customer Service Manager to coordinate either internal teams or external teams (ie a team of virtual assistants) to ensure your customer journey is always professional. Delegating your customer journey means your company’s outward-facing persona is far more professional.

Moreover, you will also be more productive as you will not be juggling numerous task. You will find that your business, business/social and pure social lives are all a lot more focused and less harried. Now, you won’t have to worry about constantly checking e-mails, how you are faring on those social media sites and maybe you can focus on the bigger picture. It’s amazing what can happen here!


Let’s round this up

In summary, when your communication strategy at work is handled on a more professional basis, you’ll find that you’re able to communicate with others who are close to you a lot more efficiently as well. It’s almost as if you were a different person, but what you’ll finally discover is that you can’t be on top of everything, all of the time and must trust others to help you with your professionalism. Eventually, you’ll finally discover that you’re able to communicate effectively with those close to you at home, as well.


Further Reading

How To Improve Your Customer Experience By Outsourcing

Essential Business Acronyms You Need To Know?

Essential Business Acronyms You Need To Know?

I recently wrote a blog about SMART objectives. This spurred a number of questions from people about what SMART stood for and generally about acronyms used in specific business areas. Business people often take business and industry-specific acronyms for granted, forgetting that most people outside the industry are completely unfamiliar with the terminology. I, therefore, decided to list some common business acronyms to demystify some of the abbreviations we tend to use in daily business.


Why Use Acronyms?

The use of acronyms within an industry simplifies some of the most common terms. It reduces the need to keep pronouncing or spelling long truncated names for things. Generally aiding communication within the industry.


The Downside Of Using Acronyms.

However, acronyms do not always fulfil their purpose of saving time and space. Sometimes they can be extremely confusing or ambiguous, hindering communication rather than aiding it.

Businesses need to be aware of the fact that though the use of acronyms may aid communication internally when communicating with people outside the industry acronyms can mean the message is misunderstood. You should use Acronyms sparingly. As excessive use can disrupt the communication flow and confuse or even alienate customers.

Acronyms are not limited to specific industries or departments. Often companies, departments within those companies and even teams within the departments have there own acronyms


Universal Common Business Acronyms

There are universal acronyms, like SMART or KISS which are generally understood. To help I have listed some of the most widely used terms by industry in this FREE DOWNLOAD. This is by no means exhaustive so a good additional resource could be the acronym finder website