Whether we like it or not human interaction is a critical part of our daily lives. We may feel more comfortable connected to close family and friends than business associates and customers. However, in order to grow your business, maximise your opportunities you need to connect. Today we discuss how a virtual assistant can help improve your business networking success.
The development of those connections is critical to ensure your business thrives. In fact, if we think about it, when our customers feel connected to us and our business, they look for ways to reciprocate and ways to continue that relationship. Their brand loyalty increases and they support in a much deeper and meaningful way. Which ultimately ensures their commitment to us and our continued business growth.
It is essential that your business continually connects and networks, but this can often become a low priority and finding the time and the right networking events may become a distraction from actually running the business. But we know it is a critical element of a progressive small business if it is to continue to grow.
This is where a Virtual Assistant can really help.
Perhaps when we think of Virtual Assistants, we think of them doing admin tasks like spreadsheets, sorting databases, compiling confidential reports but a Virtual Assistant (VA) can also help with your networking schedules and follow-ups!
How Can A Virtual Assistant Improve Your Networking Success?
1. Making The Right Impression
Many networking meetings offer the opportunity for you to deliver a presentation about your business. This is your opportunity to make an impression and make sure your business is remembered. Your VA can develop a branded slide deck that will enable you to wow your audience.
2. Respond & Filter
Your VA can help you keep on top of your ever-growing pile of emails and voicemails so anyone who reaches out to you feels well taken care of. Your VA can alert you on important messages and/or respond to any communication on your behalf. Together you can create template messages for your VA to use to respond to any frequently asked questions.
3. Customer Relationships
All those business cards lying in a pile on your desk and the bits of paper inked with contact details that are in the corner of your office – your Virtual Assistant can input that data into your CRM (Customer Relationship Management system), or spreadsheet, maximising their value to you.
While networking certainly has its benefits, nothing is more powerful than connecting in a person. Your Virtual Assistant can seek out opportunities for you to increase personal connections, such as conferences, meet-ups or industry seminars (obviously all done virtually in these current times.
Additionally, your virtual assistant can research the key contacts you identify when networking. Ensuring that when you later connect on a 1-2-1 basis you understand their business, have identified potential opportunities and have thought about the questions you need to ask.
5. Social Media
Your VA can monitor and engage your online audience. They can ‘follow’ and ‘friend’ based on criteria that you set. They can research relevant articles, quotes and images to post and share and, after you approve, schedule them for the week.
Your Virtual Assistant can manage your schedule and calendar, helping organize your time for meetings and networking and making sure that connecting with people–whatever that looks like in your business– is part of the workweek.
Networking is about connecting with people and while that often happens on a B2B level, it is most effective when it is on the H2H level (Human 2 Human) as well!
Your Virtual Assistant can help create and nurture that human connection by keeping in touch with your clients and leads. They can help you cultivate important relationships in all sorts of ways. For example, your VA can send holiday cards or birthday cards, helping you go that extra mile. They can be the communication channel that allows you to stay in dialogue and develop those relationships.
There are so many ways that having someone with their attention on your networking activities and communication can help. Virtual Assistants can be game-changers because they free you up to build your business while they take the role of supporting it.
To find more about how a Virtual Assistant can help you maximise your networking opportunities get in touch.