In order to be successful, you have to be able to replicate your secret and to provide the infrastructure and support as you expand. It’s quite simple really and this formula applies to the “one-man” entrepreneur operation and all the way up to the Google’s of this world. Unless you have that formula in place you can’t succeed.
Of course, you may well survive for a period of time, but in the grand scheme of things you will be just “spinning your plates.” Somebody else will come along who is a little bit smarter than you and be able to do what you do, a little bit better.
Survival in business these days requires not only ‘book smarts’ but also street smarts. Being ‘book smart’ requires you to provide an excellent product or service and a good reason for people or organisations to buy it. This enables you to set up your business in the first place. However, you also need to be street smart and this means that you have to be able to foresee difficulties and understand what it takes to expand and grow.
Every one of the most successful and most profitable businesses in the world shares a common theme – delegation.
Maintain or Expand
A growing business requires constant maintenance. As you grow, more and more jobs must be undertaken and each of these jobs takes a certain amount of time. Each one of us only has a set amount of hours in any given day and so we can boil it all down to a mathematical equation. As your business grows and expands you personally cannot complete all these jobs anymore and you must outsource.
This is where many businesses fall down. They fail to identify when this particular moment arrives. Instead, they simply modify their approach to make sure that they get everything completed that needs to be doing, but no more. It’s not as if they’ve refused to expand, it’s that they create boundaries around their organisation preventing them from growing. This is known as a failure to outsource, a failure to appreciate that expansion is not physically or practically possible unless you delegate.
It’s amazing what happens when you finally decide that you have to delegate. Look at it like saving for retirement. If you put a little bit away on a regular basis it can compound and before you know it you have a substantial nest egg. In business terms, if you allocate some of your funds to outsourcing to a virtual business manager or assistant you’re investing in your future. You release valuable time enabling you to expand and grow.
You may not end up with a Google sized organisation, but when you finally realise that delegation is crucial, the sky truly is the limit.
For more advice on how to ‘Delegation to Accelerate’ your expansion check out this Free Resource